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Friday 18 May 2012

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More on the Trovas treasure
Responding to yesterday's revelation on AusPharm that it is gifting large amounts of free Trovas to its supporting customers, generics company Ranbaxy said that while "the reward package is similar for all Trovas supporters, there are different structures to accommodate the needs across independent and pharmacy groups". More....

Photo of the week
Collectables
Mike Hobbs

'Listers may be interested to know that Aldi may still have some of
these collectors items left in stock. More...

Medicine Brand Choices: Pharmacy Resource Pack in the mail
This week all community pharmacies around Australia will receive a pack of NPS resources. The resources are designed to support conversations with consumers about choosing a medicine brand, reduce confusion about multiple medicine brands and improve medicine safety. More....

Research Roundup

Collated by Debbie Rigby.

The good oil on the latest research. More > premium

Pharmacy web presence growing
The number of Australian pharmacies with a 'fully e-commerce enabled, interactive web site that generates significant business' has doubled in the last year according to the results of this week's AusPharm online poll. More....

Joke of the week

Mother in law
A married couple go on safari with her mother in law. One morning, they wake to find Mother missing. After an hour of frantic searching they find Mother out in the jungle face to face with a man-eating lion. More...

Sensaslim dead, but not buried
A report in yesterday's Medical Observer suggests that, even though Sensaslim has been removed from the Australian Register of Therapeutic Goods, the company is free to sell its remaining stock of the product. More....

AusPharm CE: Issues around drug dosing in women who are pregnant

Click here to do this Continuing Education activity. Or, if you prefer, you might like to take a look at our other CE activities here. More....

AusPharmList Post of the day

Re: Patients have greater trust in GPs than pharmacists
Greg Stark
Patrick Lam wrote: "Patients have greater trust in GPs than pharmacists - 15 May, 2012, Pharmacy News According to the lastest research published in the British Medical Journal, it indicated that GP instead of Pharmacist is the most trustable primary health professions"

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Yes, but did you see the sample size? You'd expect a study of 1,000s right? Try again....surely at least a few hundred? Nope. The study used 26 people's opinions!!! See 'Pharmacy Daily' story on Wednesday 16th.

How reliable is a study of this size? Based on a survey of just 26 “purposively sampled members of the public” who each participated in one of five focus groups ..."The groups were composed of groups known to represent groups of users and non-users of community pharmacy, namely mothers with young children, seniors and men."

Further, “Our data indicate that the nature and context of public interactions with GPs fostered familiarity with a a specific GP or practice, which allowed interpersonal trust to develop,” the authors wrote. (my emphasis). More...